 If
a picture speaks a thousand words …. How many words speak a moving
picture? Pictures in motion are the modern equivalent of the original
man’s first artistic expression- cave drawings. Pictures came long
before speech as a tool of communication. |
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Abu
Mahjoob Creative Productions (AMCP) aims to condense and encapsulate
human communication to raise public awareness, deliver a message or
simply tell a story in the most striking and effective manner. A picture
sometimes speaks a thousand words: AMCP pictures. |
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Established
in 1999, AMCP was able to make a name for itself both on the regional
and international levels in a short period of time; capitalizing on
the fame of "Abu Mahjoob," in the Arab region and beyond, created
by AMCP's co-founder and Creative Director Emad Hajjaj. |
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The
name Abu Mahjoob, which translates to “father of the hidden,” reveals
so much by pretending to hide it. It plays reverse psychology, subtle
conclusion and a cynical sense of humor to make the reality of life
around us even more somber and striking than ever. |
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Today,
AMCP is a full-service advertising agency, which is committed to delivering
the highest levels of creativity and ideas, both on the regional and
international levels, with media knowledge on how to best execute
these ideas. |
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Still,
AMCP is a non-traditional advertising agency, in the sense that it
has in-house capabilities to offer unique products; such as comic
strip storyboards, character creation and identification animation
and much more. |
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Be
it in the realm of politics and economics, or culture and art, AMCP
is about making short cuts to people’s hearts and minds. |
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AMCP
first made an impact in public awareness campaigns. The agency 'carved'
it leadership in this niche through the successful utilization of
Emad Hajjaj's creative output, which later evolved with the adoption
of other talents in all areas of marketing communications. |
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Characters
and storyboards developed by AMCP for corporate or public awareness
campaigns are very successful. Campaigns for FastLink, Export & Finance
Bank, British Council and LEMA are among the campaigns that showcased
the unique, unmatched capabilities of AMCP. |
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By
combining talents from all fields of communication, AMCP can tell
so much in any language, without uttering a word. The company draws
on all human senses, not excluding common sense, to make art imitate
life. Even making it larger than life. |
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Therefore,
AMCP’s unique in-house talents are coupled with diverse external expertise
delivering excellent results to clients, who expect nothing less from
AMCP. |
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In
spite of its fast growth, AMCP remains modest and aware of the importance
of 'learning more day by day'. Keeping its ideas fresh and young is
a priority, and maintaining the highest levels of execution is an
obsession. |
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The
founders of AMCP and their associates work to ensure that the agency
remains focused along on such goals. After all, AMCP clients would
not want it any other way. |
